Research Playbook

Best practices to understand user experiences beyond digital interface and drive product decisions.

In today's world, to be able to craft meaningful design requires us to understand people, anticipate what they want to do and provide them with tools they need, exactly when they need them. Here are some methods that help us deliver real benefits to business through human insights. These are borrowed from Just Enough Research, Lean Analytics, Measuring the User Experience

User studies

Preparing for a User Study
Conducting a User Study
Synthesizing a User Study

Evaluative Research

Usefulness Research

Generative Research

Role Play / Bodystorming

Remote Research

Remote user studies

Collaboration Guidelines