Day 3: Map


In this step, we take the winning ideas and combine them into a storyboard. We divide a whiteboard into 16 to 20 frames, and in the first frame, we draw the opening scene of how the user discovers the product. We continue drawing, one frame at a time, until we reach the end of the selected part of the user’s journey.

Product Map

After a storyboard is created, we take it and flesh out the actual product map that will serve this storyboard. Imagine a map of interconnected screens drawn on a whiteboard.

Interview Script

We write a script that supports everything we want to test and confirm that the product map covers it well. We write a script for the user study to eliminate the risk of asking the user leading questions instead of hearing an unbiased opinion.

Days 4 to 7: Mockups