The Product Playbook
🎨

The Product Playbook

For us, making complex things obvious is not a means to an end, but an end in itself. It has the power to drive systemic change which is otherwise impossible to realize. We’ve dedicated our lives to creating that change, and this document captures the values that help us deliver it, every single day.

📜
Obvious Product Manifesto
💡
Articulating Design Decisions
🎾
Storytelling for Designers
🧭
Research Playbook
🏀
Collaboration Guidelines

🛠️ Tools of the trade

Product Sprint

⏲️
Before the sprint
Day 1: Opportunities
💡
Day 2: Ideas
📜
Day 3: Narrative
🤖
Day 4: Prototype
🧪
Day 5: Testing

Product Marathon

🎯
Step 1: Alignment
💡
Step 2: Planning
🔭
Step 3: Visual Direction
💻
Step 4: Interaction Design
🤝
Step 5: Delivery
🧪
Step 6: Usability Testing
🏅
After the Marathon

Product Relay

🎯
Day 1: Opportunities
💡
Day 2: Ideas
🗺️
Day 3: Map
🤖
Days 4 to 7: Mockups
🧪
Day 8: Test
🤝
Days 9 to 10: Synthesise
🏅
After the Relay