Step 6: Usability Testing

We conduct usability testing in much the same way as the user studies in the Product Relay.

The difference is now we focus purely on usability and ensure that the execution of the solution solves the user’s pain points. We confirm that users understand and anticipate the flow of information between screens, the copy is solid and relatable, and the call to actions (CTAs) are well-understood and compelling.

After the Marathon