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Step 3: Visual Direction

We now have a high-level prototype with alignment from all sides and a prioritised list of user stories. Our next step is to jump directly into adding the visual direction of the product. We spend the next two to two and a half weeks finalising the overall visual design. We add in your branding and create a balanced composition.

Our process is unlike other design firms because we establish a comprehensive visual design upfront instead of waiting until wireframing is complete. The advantage is that once we complete a screen it is ready for implementation, meaning engineering can start development while we continue designing other features. Our process does not require a final step where everything is tied together.