Publication Guidelines

Our processes for content publication and promotion.

Our publication guidelines outline the rough process of producing written content for Obvious, from submitting the first draft to sharing published content on personal websites and social media.

The publication process

Although not set in stone, this is a general overview of the publication process:

1. First draft approval

Since a lot of the material produced is specialised in nature, we get our team leads to sign off on the first draft before sending it to the Communications team. This is the right stage to get a weigh-in from any subject matter expert in the organisation, and pull together some potential visual assets that could add value.

2. Editing

Depending on the nature of the article, the content might have to go through two or more editing rounds — specialist or stylistic. This can be through async feedback given to the writer in the form of comments and suggestions, or through a pair-off session where edits are discussed and made collaboratively.

3. Publication timelines

While the timelines will vary on a case-by-case basis, we usually account for a two-week window for any edits and revisions from either end, depending on the content already present in the pipeline.‌

4. Promotions

Once published, the content will be amplified on all social media channels and newsletters. They will also be re-linked to when necessary, to ensure that traffic remains sustained over time.


We absolutely love your content and want it to shine.

Once we've published it on the Obvious website and/or other platforms, please feel free to add a link to it on your personal website and social media — much like how Simple's Daniel Burka links his external writing to his personal website.

Brand Identity