After completing all the user studies, we analyse them in excruciating detail by listening to what users said and noting when they seemed to struggle. After documenting quotes from users and what we observed, we turn this information into insights.
Using techniques like affinity mapping, we group observations and insights into a meaningful story. We include detailed information on how users interacted with the prototype, providing valuable insight for honing the solution to solve customers’ problems.
This single-page document summarises three things from the synthesis map:
- What worked well – identifies nearly complete areas
- What worked reasonably well – points out areas that need additional refinement
- What did not work well – describes areas that need more design