Welcome to the Obvious publishing and style guide, your best friend while you pen down your thoughts. If our playbook tells readers how we do things, our publications tell them what we do and why we do them. This guide is aimed to act as a reference and help team Obvious write clear and consistent content across channels.

Writing goals

With every piece of content we publish, we aim to:

  • Enable - Help readers understand our point of view as clearly and concisely as possible to ensure they absorb key takeaways from useful content
  • Educate - Focus on our strengths and strive to inform readers of our stories in a way that makes them curious to learn more
  • Empower - Give readers an insight into our forte and guide them on what they need to know, not just what we want to say

Voice, Tone and Style